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老鬼看盘

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老鬼看盘:曾在国内知名网站专业从事赔率数据对比分析多年,洞悉5大联赛和欧洲小联赛的开盘技巧,现为搜狐足彩预测特邀专家,也以老鬼笔名在<足彩金刊>上发表足彩推荐,在5大门户足彩频道均辟有“老鬼看盘”专栏,精通与擅长比分预测和上下盘与大小球的对比分析。

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拜仁夺冠品牌价值压曼联领衔欧洲足球俱乐部50强  

2013-05-31 08:01:31|  分类: 默认分类 |  标签: |举报 |字号 订阅

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拜仁夺冠品牌价值压曼联领衔欧洲足球俱乐部50强 - 老鬼看盘 - 老鬼看盘

 

Bayern Munich has overtaken Manchester United to become the world's most valuable football brand, a branding agency has said.

Bayern's brand is now worth $860m (?570m), according to Brand Finance, pushing United into second place.

Bayern's status as European champions has given them access to a wider global audience, the agency said.

But it added that Germany's Bundesliga was still second to the Premier League in brand value terms.

Premier League club brands have a combined value of $3.1bn, the research suggested, well ahead of the $1.9bn combined value of Bundesliga teams.

Spanish giants Real Madrid and Barcelona were third and fourth in the rankings, followed by the Premier League's Chelsea, Arsenal, Liverpool and Manchester City.

Milan is the highest placed Italian club, at number 10.

David Haigh, the chief executive of Brand Finance, said that despite the emergence of Bayern, there remained a deep divide between the way the Premier League and Bundesliga are run.

"The commercial transformation of the English game, which has created hugely successful global brands, had been seen as the model to emulate," he said.

"However the escalation of player wages, poor financial management and alienation of grass roots fans has left many people jaded.

"In contrast the cheap tickets, high attendances, democratic ownership structure and financial prudence of the Bundesliga now looks like an attractive alternative, particularly now it is delivering world-beating, fluid football rather than the more workmanlike style German teams had been known for."

     拜仁慕尼黑在温布利球场夺得欧冠冠军那一刻起,拜仁已经在欧洲乃至整个全球的球迷的广泛认可。著名的体育品牌评估机构Brand Finance评估拜仁慕尼黑俱乐部品牌价值8.6亿美元(5.70亿英镑)全面超越曼联俱乐部的8.37亿美元。

    文章还提到德甲还是在品牌价值方面位居英超联赛后的欧洲第二价值联赛。英超俱乐部的品牌总价值为31亿美元,远远领先于德甲球队的总价值为19亿美元。

以下是Brand Finance评估欧洲足球俱乐部50强,前面2013年排名对比后面2012年的品牌价值

拜仁夺冠品牌价值压曼联领衔欧洲足球俱乐部50强 - 老鬼看盘 - 老鬼看盘
拜仁夺冠品牌价值压曼联领衔欧洲足球俱乐部50强 - 老鬼看盘 - 老鬼看盘

    体育品牌评估机构Brand Finance还特别提到德甲这些年的长足进步和联赛的整体竞争力方面的数据,
“相比之下便宜的球票来保证联赛的高上座率,球迷所有制和财务谨慎的德甲让俱乐部的财务情况更加健康和可持续发展,尤其是现在它提供世界一流的,流畅的足球,而不是更熟练风格的德国队一直为大众所知。
 
    微博微盘上我上传了一个英文版的PDF格式“欧洲足球俱乐部50强价值分析”,感兴趣的各位球迷和俱乐部工作人员可以下载看看。微博地址   http://weibo.com/1287472264/zzcUI2bxb 

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